Writing

Writing.

What I am learning while building software, AI and ad systems.

A small black server on a dark desk wired to a laptop and a phone, both screens glowing green
AI systems · 3 min

How I Run My Agency With AI Agents (the Honest Version)

What my AI agents actually do, where the lines are, and what broke along the way. The version without the beach.

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A paper calendar grid on a dark wall with the first four weeks checked off in green
AI systems · 3 min

Your First 30 Days With an AI System

The setup takes an afternoon. The habit takes a month. Week by week, here is how to turn an AI system into how you work.
Five precision tools in a leather roll, the fifth larger with a small green light
AI systems · 5 min

Your First Five AI Skills

Inbox triage, after the call, lead follow-up and weekly review, plus one command that runs them all. The five skills I'd give any owner.
A dark wooden index-card box of blank tabbed cards on a desk, a laptop behind it
AI systems · 3 min

Give Your AI a Memory

Every time you explain your business to a fresh chat, you pay a tax. Memory ends it. Here is what it is and the one habit that makes it work.
A recipe card in a small wooden holder on a dark desk beside a laptop glowing green
AI systems · 5 min

What Skills Are, and How to Make Them

A skill is a recipe card your AI follows every time. Here is what goes in one and how to make your first.
A laptop on a dark desk glowing with a green network diagram, a server rack softly lit behind it
AI systems · 18 min

Set Up Your AI System: Hand This Page to Claude or Codex

Don't read this, hand it to your AI. Paste one line into Claude or Codex and it sets up your server, domain, data and site with you.
A laptop, a camera lens and a stack of gold coins in a row on dark stone: code, content and capital
Growth · 2 min

Leverage: Code, Content, Capital

Three ways to stop trading hours for money, and how AI puts the first two in reach of one person.
A phone on a dark desk showing an incoming call with a green answer button, beside a calendar with one day circled
Growth · 3 min

Stop Buying Leads. Buy Qualified Calls.

Cheap leads feel like progress. Qualified calls are progress. Here is the number that actually matters.
Hand-drawn app wireframes spread beside a laptop showing the same layout
AI systems · 7 min

Why I Design Every App Before Writing a Single Line of Code

Doing the design work before the build gets you a better product, cleaner code and a faster result. Here is the process I use.
A toy wind-up robot in the foreground with a real server rack glowing green behind it
AI systems · 3 min

Stop Using AI Like a Toy. Build a System.

Most owners use AI as a chat window or pay for a strategy deck. Neither changes the business.
An open steel trap on a dark boardroom table beside a blank consulting binder
AI systems · 5 min

The AI Consulting Trap: Why Most Business Owners Waste Money on the Wrong Help

Not all AI help is created equal. Here is how to tell the difference between real guidance and expensive hand-waving.